Story of Wrap & Roll

Wrap & Roll nourishes and sublimates traditional recipes, creating unique Vietnamese cuisine experience for customers, cherishing every moment of sharing.

Geographically a stretch of land in S-letter shape, Vietnam boasts a rich cuisine with various raw materials and tastes, from Northern “tương bần”, shrimp paste to Central “mắm cá”, “tương hột” or Southern pure fish sauce made from anchovies in Phu Quoc region.

The most important thing for a perfect dish comes from the poetic delight of refined sauces. At Wrap & Roll, we make our own sauces based on traditional recipes. They are the results of a process of discovering, collecting and filtering the quintessences of Vietnamese cuisine, which makes our homemade sauces the perfect comdiments to freshly prepared dishes at Wrap & Roll.

History of Wrap & Roll

  • 2016:

    Celebrating 10 years of establishment, Wrap & Roll is accomplishing the goal of opening 16 domestic restaurants, 4 restaurants overseas and plans to expand even further.

  • 2013-2014:

    Opened more restaurants in Ha Noi, Ho Chi Minh City and Singapore.

  • 2/2013:

    Wrap & Roll opened its first restaurant in Hanoi, bringing the total number of restaurants in the Southern and Northern Vietnam to 8.

  • 6/2012:

    Opened the first franchise restaurant in Singapore.

  • 1/2012:

    Signed master franchise agreement for Singapore market.

  • 2011:

    Opened the first unit franchise restaurant in Sydney - Australia.

  • 2006:

    Opened the first restaurant at 62 Hai Ba Trung, District 1, Ho Chi Minh City.

Awards & community activities

Wrap & Roll have gained customers’ trust, and high reviews from from food and travel magazines.

We are interested in and always strive to participate more in community activities.

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